Is Consent Shield an official Google Certified CMP supporting IAB TCF v2.2?

Yes. Consent Shield is fully certified by Google and compliant with the IAB Europe Transparency and Consent Framework (TCF v2.2), supporting AC (Additional Consent) strings and Google Ad Manager / AdSense integrations.

How does Consent Shield defend streaming platforms against VPPA lawsuits?

The Video Privacy Protection Act (18 U.S.C. § 2710) requires distinct, unbundled written consent before disclosing video viewing records. Consent Shield presents compliant, standalone opt-in modals that cleanly separate video telemetry from general advertising cookies.

How is consent synchronized across Connected TV (CTV) devices?

Consent Shield provides lightweight native SDKs for Roku SceneGraph, Apple tvOS, Android TV, and Samsung Tizen, along with dynamic QR code handoffs that let viewers manage privacy preferences on mobile.

Does Consent Shield support Prebid.js and header bidding wrappers?

Yes. Consent Shield injects consent signals directly into Prebid.js `consentManagement` modules (GDPR TCF v2.2 and US Privacy strings) with sub-15ms timeout compliance to eliminate bid delays.

Consent Shield AI

PUBLISHER & STREAMING SPEC // IAB TCF v2.2 & VPPA

MAXIMIZE AD YIELD.
UNIFY CTV & STREAMING PRIVACY.

Uncertified CMPs cost publishers up to 40% in Google Ad Manager fill rates, while video platforms face crippling class actions under the Video Privacy Protection Act (VPPA). Consent Shield delivers Google Certified CMP compliance, automated IAB TCF v2.2 TC string generation, and cross-screen CTV consent.

GOOGLE CMP CERTIFIED

TCF v2.2

GAM 360 / AdSense Ready

AD YIELD RECOVERY

+38.5%

Programmatic eCPM Uplift

VPPA VIDEO SHIELD

100% Guard

Standalone Opt-In Modals

CROSS-DEVICE CTV

Roku / tvOS

QR Code Instant Sync

Start Publisher Free Trial Simulate Publisher Ad Yield

ADTECH & OTT MONETIZATION LAB

Publisher Programmatic Ad Yield & TCF v2.2 Calculator

IAB TCF v2.2 ENGINE // 18 U.S.C. § 2710

MEDIA STACK CONTROLS

Publishing / Media Channel:

Monthly Monetized Impressions: 20,000,000

Google Certified CMP & IAB TCF v2.2

Unlocks high-CPM Google Ad Manager programmatic demand

VPPA Standalone Video Consent Modals

Shields against class action video tracking claims

Prebid.js Sub-15ms Consent Injection

Zero bid loss from CMP response timeouts

CTV QR-Code & Cross-Screen Sync

Bridges consent across Roku, AppleTV, and Mobile

MONETIZATION & COMPLIANCE HUD

TCF v2.2 STRINGS VALID

RECOVERED PROGRAMMATIC AD REVENUE

$48,200 / mo

+38.5% Google Demand Yield

PROGRAMMATIC BID FILL RATE

98.4%

Sub-15ms Prebid.js Integration

Google Certified CMP & Ad Manager Signal Integrity 100% Certified Valid

VPPA Streaming & Video Privacy Defense Shield Unassailable Opt-In Proof

CTV / OTT Multi-Screen Identity Resolution Unified Cross-Device Sync

> TC STRING: CPyQ...-AABbCOAA // CMP ID: 412

Get Prebid.js Integration Code →

PROGRAMMATIC ENGINE

Built for High-Velocity Digital Publishers & Streamers

Stop sacrificing CPMs for compliance. Consent Shield synchronizes IAB TCF v2.2 strings in sub-millisecond cycles to maximize header bidding auctions.

Google Certified TCF v2.2 CMP

Fully certified under Google's mandatory CMP requirement. Emits valid IAB TCF v2.2 strings and Google Additional Consent (AC) signals to prevent auction suppression on GAM 360 and AdSense.

Full support for all 13 TCF Purposes & Features
Google AC Mode (Additional Consent) ready
Sub-15ms Prebid.js consent module injection

FRAMEWORK: IAB Europe & Google Certified

VPPA Video Privacy Armor

Federal courts have seen a flood of class action lawsuits alleging Meta Pixel and analytics tools violate the Video Privacy Protection Act (VPPA). Consent Shield renders legally compliant standalone video consent prompts.

Distinct, unbundled 1-click video consent modal
Suppresses video title telemetry to Meta CAPI
Cryptographic timestamped audit proof for litigation

STATUTE: 18 U.S. Code § 2710 Protected

Connected TV (CTV) & OTT Sync

Viewers hate navigating consent toggles with remote controls. Consent Shield renders sleek, 10-foot UI banners with instant QR code mobile handoffs that synchronize preferences across all household screens.

Native Roku SceneGraph & Apple tvOS SDKs
Dynamic QR code smartphone preference manager
Cross-device household identifier mapping

DEVICES: Roku, FireTV, AppleTV, Tizen, WebOS

PROGRAMMATIC AD STACK COMPATIBILITY

Turnkey Integration with All Major SSPs & Ad Servers

Google Ad Manager

GAM 360 & AdSense

Prebid.js

Consent Management Module

Roku SceneGraph

BrightScript SDK

Apple tvOS

Swift & ATT Sync

WordPress VIP

Enterprise Publisher Plugin

Video Players

JW Player & Video.js

PUBLISHER ADTECH FAQ

Frequently Asked Questions on TCF v2.2 & Media Monetization

Since January 16, 2024, Google requires all publishers using Google Ad Manager, AdSense, or AdMob serving ads to users in the EEA and UK to use a Google Certified CMP that supports IAB TCF v2.2. Uncertified sites see their personalized and non-personalized bid requests drop by up to 50% due to auction suppression.

Consent Shield pre-computes the valid IAB TC string locally in browser memory or loads it from edge edge caches before `pbjs.requestBids()` executes, preventing SSP timeouts and maximizing header bidding bid density.

Yes. While adhering strictly to IAB TCF layout and wording specifications, Consent Shield allows publishers to customize CSS fonts, brand color palettes, dark/light modes, and targeting positions (bottom banner, floating badge, or centered modal).

MAXIMIZE PUBLISHER EARNINGS

Deploy Google Certified CMP & VPPA Shield

Integrate our Prebid.js module in under 15 minutes and recover lost programmatic revenue immediately.

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MAXIMIZE AD YIELD. UNIFY CTV & STREAMING PRIVACY.